Food diary · iOS & Android
Track what you eat. Not every calorie
Get nutrition insights by simply photographing your meals. No calorie counting, no manual food logging. Just snap and go.
7-day free trial · then £1.99 / month
Analysed
Caesar salad · ~450 kcal
Section / 001 — How it works
Three steps. No busywork.
No food databases, no manual entry, no hassle.
Step 01
Snap
Take a quick photo of your meal. Breakfast, lunch, dinner, or snacks — we handle it all.
Step 02
Analyse
Our AI identifies the foods on your plate and estimates the nutritional content.
Step 03
Track
See your eating patterns over time with a visual diary and monthly insights.
UNDER 5 SECONDS TO LOG A MEAL
Section / 002 — Features
Everything you need, nothing you don't
Built for people who want nutrition awareness without the obsession.
01Most loved
Visual food diary
A grid of everything you've eaten. Perfect for sharing with your dietician or looking back on your food journey.
02
Monthly insights
Calendar heatmaps show your eating patterns at a glance. See the big picture without obsessing over daily numbers.
03
Health scores
Simple indicators help you understand meal quality without complex numbers or confusing metrics.
04
AI-powered analysis
AI identifies foods and estimates nutrition. No manual searching through food databases required.
05
Macro breakdown
A ballpark view of your protein, carbs, and fats — insight without precision tracking.
06
Zero manual entry
Tracking food should be effortless. Snap a photo and let the app do the heavy lifting.
- Avocado toast08:30
- Latte09:15
- Caesar salad12:45
- Apple15:00
- Pasta primavera19:30
- Dark chocolate21:00
Section / 003 — Food diary
The food diary your dietician wants you to keep
Many dieticians ask clients to photograph their meals. What the Plate turns those photos into an organised diary that makes consultations more productive.
- 01Automatic meal organisation by date
- 02Easy to share with healthcare providers
- 03Health indicators on every meal
- 04Search and filter past meals
Section / 004 — Monthly insights
See the big picture without the busywork
Monthly heatmaps and macro breakdowns show your patterns at a glance — no need to check the app every day.
Protein / day
~85g
Carbs / day
~120g
Fat / day
~65g
Kcal / day
~1,850
Section / 005 — Pricing
Start your free trial
Try What the Plate free for 7 days. Cancel anytime.
What the Plate Unlimited
£1.99/ month
7 days free, then billed monthly. Cancel anytime.
- 01Unlimited meal photos
- 02AI nutrition analysis
- 03Visual food diary
- 04Monthly insights & heatmaps
- 05Macro breakdown
- 06Health score indicators
- 07Export your data
- 08No ads, ever